First pop-down shop
Last updated: October 25, 2017 at 0:49 am
Fourth Element launched the world’s first underwater pop-up shop — in this case a “pop-down” shop — suspended at a depth of 6 m (19 ft) during TEKCamp.2015. Pop-up shops are set up at events to market, test or sell products. The pop-down shop was an underwater habitat lent by technical instructor trainer Martin Robson of Eau2.
The Underwater Marketing Company
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Jeffrey Gallant is the Editor-in-Chief and Records Keeper of the Diving Almanac. He is also a contributing editor of DIVER Magazine, and the scientific director of the Greenland Shark and Elasmobranch Education and Research Group (GEERG). Jeffrey started diving in 1982.