First pop-down shop

Last updated: October 25, 2017 at 0:49 am

Fourth Element launched the world’s first underwater pop-up shop — in this case a “pop-down” shop — suspended at a depth of 6 m (19 ft) during TEKCamp.2015. Pop-up shops are set up at events to market, test or sell products. The pop-down shop was an underwater habitat lent by technical instructor trainer Martin Robson of Eau2.

The Underwater Marketing Company

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